I am a little late picking up on the latest outbreak of Dashboard wank, but Lorelle’s latest outbreak of smugness compels me to comment.

Owen unwittingly sums up the problem here:

WordPress isn’t in the business of, and is not even very good at, feed aggregation

Precisely. So don’t try. If I am sufficiently geeky to care what the developers and selected friends of Matt are saying, I can subscribe to Planet WordPress in my feed reader of choice. It is infinitely quicker, more intuitive, and more convenient than clicking on multiple links from my blog admin pages. Better yet, I can cherry-pick the members of Planet WordPress I want to hear from and subscribe to them individually, so I don’t have to hear about the latest kewl theme from WTC or which member of Mike Little’s family is celebrating a birthday. Currently my Bloglines subscription to Planet WordPress is repeatedly throwing up Dougal’s Talk Like a Pirate post. Yet another reason for my imminent unsubscription.

I can even go off and find other wordpress-related blogs which for some reason Matt doesn’t think are as worthy of worldwide syndication as details of the last CD he bought. I could, for example, replace the feed for the long-defunct Wordlog with one to WordPress Station. Or subscribe to themes.wordpress.net for news on the latest illusory competition.

In short, being one of the small proportion of wordpress users with an active interest in both development and irrelevant gossip about the developers, the Dashboard is seemingly made for me; but it is, in fact, pretty useless, because the decisions about what I should find interesting are being made on my behalf. It’s like falling into somebody else’s aggregator.

Let’s be honest: the dashboard feeds are a self-promotional tool aimed at boosting traffic and, by extension, pagerank. The inconvenience of either removing it or having it clutter up your admin pages is one of the prices you have to pay for wordpress being free-as-in-beer, and its presence, like the default blogroll links, is one of the ways the devs reward themselves for their hard work. Which is fine. A little tacky, perhaps, if you’re trying to get taken seriously as a startup. But please, don’t pretend it’s anything else.