little helps
My response to the hastily convened sidebar poll (after people started whining about the front page redesign being an uninformative mess):
1. The tag cloud. I know they’re sooo 2007, but it kids people into thinking you care about the long tail.
2. A big picture of Matt in a sunny location, wearing a cowboy hat
Tags going from the front page is on the surface an odd decision considering how important tag pages are to ad revenue, so I’m wondering whether they got some kind of warning from Google about their SEO gaming? like ‘you can keep the obfuscated links in themes if you stop linking from the front page’? Or maybe they want to encourage internal users to use search instead of clicking on tags, so that the majority of tag traffic comes from outside the site and improves the ratio of clickthroughs per pages served? I’m just thinking aloud here. I know nothing about adsense optimisation or SEO, except that every design decision on a commercial site is ultimately motivated to maximising ad revenue, which is increasingly hard to come by nowadays. Also, of course, presenting yourself as the home of eleven VIP blogs and ignoring the messy penguin-ridden millions isn’t going to hurt when it comes to luring businesses away from Typepad.
In other news: how to promote your brand in a zillion tweets. Forget the guff about linkrot and fear of spam (if they actually cared about this, Automattic would have just bought tr.im or some other struggling minnow), this is all about being sad that link shorteners take your brand name out of your urls. (And squeezing an affiliate link to GoDaddy into your announcement post — every little helps…)
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