let’s hate on the logo again!

Let me get this straight. You ask Denis Radenkovic (you know, the guy who did that header for joshuaink.com) to design you a new logo, and you toss all his suggestions aside in favour of this:
eeeeew!
Get this. It’s not even wordpress.com-specific any more. It’s in the frigging beta.

Forgive the overuse of italics, I am trying to think of other ways to express my horror. Of course, I could take a tip from the logo and put everything in CAPITAL LETTERS. And then MAKE IT BOLD. And then UNDERLINE IT TOO.

(I would have MADE IT HUGE too, but the editor stripped out my <span>. Evidently it could not bear to inflict that level of ugliness on the world.)

I suppose we should be grateful they stopped at bold underline small-caps, restricted outlining to the redundant W and didn’t italicise and highlight. Small mercies.

Here, for sake of comparison, is the previous logo:

meh

OK, that needed to go, what with its Internet Blue and its ‘I was thrown together in three seconds on Photoshop’ vibe. But compared to fugly up there it’s growing on me. It at least had the virtue of simplicity. (No other virtues, obviously, but one is better than none).

And that extra W? What is that? If you’re going to do a lame pun on WWW do a lame pun on WWW and give us three of them. If you’re not going to do a lame pun on WWW (and we’d really rather you didn’t), use one. WWordpress doesn’t mean anything.

(Again with the italics. Yeah, I’m sorry.)

Although, in fairness, Mr Radenkovic’s suggestions weren’t all that either. His w-shaped/speech bubble/heart blobs were a little bit twee and might have made people think WordPress was a tool for girls. Especially the multi-coloured ones. (Not that they ever had a chance, being, you know, multi-coloured). And if this one had been picked:
glob glob glob
there would have been serious mockery over at Flock Sucks. Which would have been fully deserved.

See, I’m not saying they need a meaningless blobthing like all the others. Just something simple and functional that doesn’t make me want to eat my eyeballs.

3 Comments »

  1. Flock Sucks said

    You’ve got our number.

  2. […] wow. Matt looked at the fugly logo of doom and thought: hmm, bold underlined dark blue is a really great look. […]

  3. FAQ said

    And that extra W? What is that?

    — well, it’s just an ‘M’ letter rotated 180 deg.

    originally, we’d like to put there two of such (to reflect both first & last name initials), but finally decided that would be an “overuse”.

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