never mind the usability, feel the dollars

Interesting post on how wordpress.com chooses when to serve ads. Especially good on the global tags racket:

tags are typically the keywords you use in search queries as well, and here you have pages optimised for such a keyword, with lots of inlinks from relevant posts using that keyword as anchor text, on a high-authority domain.

Of course, said relevant posts aren’t using the keyword as anchor text voluntarily, but who cares about usability when there are backlinks to be exploited?

6 Comments »

  1. options said

    so, all that bloody buggery blox, we were repeatedly told by Matt&Co, have nothing to do with a reality at all.

    since they’ve admitted that mature blogs are being held as hostages of automattic global tags system deliberately, it is nothing but about making money from the clueless crowd, .com’s target audience consists of.

    * making money is ok, but why are that free-bear fundies just that scared to say so then?

    * is their business is such that for a successful running it needs a bulling of their “primary customer” (constantly perpetuated by their hit-whorish fanboys in the support forums) so badly?

    — well, it must be because they are just not trusting their own users, but whom does it make “paranoid theorists” in practice then?

    and since Matt’s already labeled us as such for several times, I wonder whether that revenues from ads, plastered on .com blogs and tags pages, are so big that goog would rather be ready to sacrifice their reputation (if any), willing to bear with automattic’s spamdexing, instead of firing them off their index/adsense program for good?

    as much global tags publishing (in its current form) is a violation of basic principles of “Webmaster Quality Guidelines“, as they are declared by the goog itself, as placed there ads contradict to their own “AdSense Program Policies”:

    Ad Placement
    No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.

  2. […] (via WordPress Wank) […]

  3. My big problem with global tags? Is not so much that we have to carry the links (I know this site has to be monetised somehow), but that we have to carry the links without it being clear what they are and where they lead. (I have to wonder whether the deliberate obfuscation is for SEO purposes as much as the accidental clickthroughs; would ‘view all posts on wordpress.com about cars’ be viewed less favourably by the Google gods than the simpler ‘view all posts in cars’?)

    And that they’re breaking links on mature blogs, of course. Though possibly they’re doing that to discourage them from blogging here, so as not to get into trouble with Litespeed🙄

  4. options said

    I bet no one here minds to carry links to GT per se, were they sane enough.

    why not just let me have those freakin’ links to my tagegory archives and have those damn links to their spaces in my posts? — that’d be fair. like things are now, it is plain not.

    also why woudn’t them have their link farm ‘noindex’able — that is nothing but spamdexing and I’m regularly seeing totally irrelevant “Blogs, Pictures, and more on WordPress” in the top of goog’s SERP (let alone all that lame with tens of hundreds of totally redundant indexable feeds and archives from WP at large). so, it comes like their business is such that it does depend on spamming search engines index.

    obfuscation of links is rather because they don’t care about at all, for the one thing, and also because “it’s like our service, so it’s none of your business”.

    as for breaking links on mature blogs, I’d rather agree with your previous guess:

    the Automattic mentality is that they deserve to be punished for failing to be family-friendly and depriving them of adsense pennies (seeing as how Google’s ToS prevents them showing ads on those blogs).

    so ‘in the end of the day’, regardless whatever they say, they just don’t give a shark about anything besides gaining yet more records in the userbase, or traffic to the ads placed on the content generated by the sheeps who make up those records.

    that said, my biggest problem with the GT (and WP in general) is ‘The Automattic BS as Usual’ about “our primary customer”, “our community” or “we’re taking seriously user’s feedback” and so on, and so on. namely amount of that disgusting bullshite, which accompanies all of the ‘Automattic Production’ (.org, mu and bb included), makes me sick of it.

    hell’s bells, yeah, a mere lame is oft tolerable. but the bull is something that is way too hard to stand.

  5. […] as a case study in making money with AdSense without annoying your users. I found his post via that girl again, a WordPress.com user annoyed by, among other things, the way it uses […]

  6. […] This is not exactly news already. But till this very moment I was repeatedly saying that I’ve never been able to see ads on the notorious Global Tags™ pages for myself. Now it’s changed, I do stand corrected in this post because That Girl was always right on money from the very beginning, Again, and again. […]

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