spinner

More proof, if proof were in fact needed, that ma.tt long ago ceased to be a proper blog and is now a corporate mouthpiece. (I’d have linked to the actual comment, but no, we can not has permalinks.)

wordpress.tv itself is, exactly as you would expect, a wordpress.com blog with a bunch of videos, aimed at getting Automattic a monopoly on video tutorials and driving its rival purveyors of ‘spammy promotional videos’ out of business. (At the time of writing, wordpresstutorials.com is still top of Google for ‘wordpress video tutorials‘ — why else do you think Automattic are linking to this new blog so assiduously? Look at the wp.com version of the announcement and its eight links to the target site, it’s like SEO 101.)

Since I can read faster than most people can speak and am not a raving fanboy, I am not the target audience. Naturally, the only community-produced content is the wordcamp stuff (enough to keep the fanboys happy) and the instructional videos are all produced inhouse so there’s no risk of anyone promoting any themes or plugins that aren’t. I don’t know how much they’ll make out of the Adsense on this one but as many of the users will be totally new to WP and looking for all the information they can find on the topic, I imagine it will be quite the moneyspinner.

12 Comments »

  1. Su said

    As a possible add-on to the screenshots, note who the third comment(Vikas) in the .com blog post is addressed to.

  2. Ben M said

    Looks like blog.wordpress.tv could use some help with the code. Went to the blog’s main page and thought that the sample intro video simply didn’t embed correctly. I go to the actual post, and I see that the video does embed correctly and that here is a lot more text. Nothing too significant, but I was ready to laugh at them, claiming to have all these videos and the intro video doesn’t even work correctly. I’m going to point it out to them, but their little slip doesn’t inspire much confidence.

  3. Ben M said

    by code, I mean the <–more–> code.

  4. I’m amazed there isn’t a link to Matt’s site at the bottom of the site.

    If it really was for the community, the video would be embeddable for the use of the community. I do note there’s no legal statement anywhere on the site. Took about a minute to figure out how to download the videos.

    Also the link at the bottom would be to wp.org, not the wp.com site.

  5. […] But then, the question of whether or not Ma.tt is actually “Matt Mullenweg on WordPress” is debatable. […]

  6. ridingfool said

    I wish I could get paid travel around the world and then brag about it with photos in my dashboard. But then, I suppose I could change the link if I wanted to.

  7. Claude said

    Why is this such a problem for you? The guy built a great tool/framework used by millions seeking nothing up front. Now that he’s making money we should dislike the guy? Visitors will stop coming if the content at Ma.tt is crap. It’s simple.

    @ridingfool – Maybe you should come up with a tool people love and you’ll make some $$ too.

  8. Visitors will stop coming if the content at Ma.tt is crap.

    Visitors (or, to be precise, repeat visitors) are actually irrelevant to the success of ma.tt, which merely needs to rank highly in Google in order to reassure potential Automattic clients that they’re dealing with experts in SEO. The content is equally targeted at potential clients: glossy shots of Matt jetting around the world inform them that the company is expanding and doing well. The opinion of fanboys ceased to be relevant some time ago, if indeed it ever was.

    I will be charitable and assume that Matt’s personal site was chosen for this purpose not because of egomania but because, unlike automattic.com, photomatt.net (which redirects to ma.tt) already had an extensive collection of backlinks courtesy of the default blogroll. Also, the charismatic figurehead has been practically compulsory in this sector ever since Brad founded Livejournal. Blogging and social networking rely heavily on users feeling that they are entrusting the documentation of their daily lives to people rather than faceless corporations. If Matt didn’t exist, WP would have had to invent him😉

  9. Claude, I dislike him because he’s a lair, a fraud, a racist, a bigot, a spammer,and a thief. Does making money mean we should overlook that?

  10. Kissing Bandit said

    And if we were to be entirely accurate, he did not build that tool/framework (er…what framework are you referring to?) by himself…in fact, a majority of the coding/development was done by community volunteers and only a handful of those volunteers have seen more than a little love. Just to be clear.

  11. Oh, and Matt just threatened me yet again.

  12. Well, if you’re accusing someone of being a lying cheating racist criminal that’s probably to be expected. I’d be promising libel suits and who knows what else if anybody said that stuff about me and I had a reputation to protect, not to mention access to lawyers.

RSS feed for comments on this post · TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s